Bigly

Branding

5/2026

Bigly is a food-first brand built around improving people’s relationship with food, from the farm all the way to the table. Working across both B2B and D2C spaces, Bigly aims to make healthy, honest food more approachable, engaging, and enjoyable. Through sourcing, storytelling, dining experiences, and collaborations with farmers and chefs, the brand focuses on creating a more connected and transparent food ecosystem. At its core, Bigly is about making good food feel less clinical and more human.

Team: Arnav Sharma, Ansh Vacchhani, Dharun Vyas, Meghana Walimbe, Snehansh Snekhani

Agency: Pomoco

01 THE CONTEXT

What was the context or brief?

At Pomoco, our team worked on Bigly's rebrand, a food business spanning B2B and D2C. The system runs from cultivation to dining, with logo identity, menus, packaging and uniforms.

02 THE PROBLEM

What problem needed solving?

Healthy-food branding can become all function and restraint. The team set out to bring taste and appetite to the foreground without losing Bigly's sense of quality and care.

03 THE CONSTRAINTS

What constraints shaped the work?

The system had to work across business and consumer touchpoints, including the restaurant, menus, packaging and uniforms. The logotype needed to balance 'premium' and 'playful'.

04 THE WORK

What did you make and how did you get there?

The team's process traces founder conversations back to the seed, through logotype weight studies, diagrammatic presentations, a plum-led palette and a seed-to-stem-to-leaf system across the applications.